Fish Heads, Inc. Real Reef™ Aquacultured Rock - 50lb

Value: $400.00

Quantity Available: 2

Real Reef™ was an idea of ours for the last 9 years and its development has been on a fast track for last 3 years. Real Reef™ has been a part of the R&D within FHI Coral Farms, a division of Fish Heads, Inc. FHI Coral Farms is a Southern California based commercial coral farm.  See Website for more info: www.realreefrock.com Currently FHI Coral Farms is moving to a new 5,000 sq ft modern greenhouse facility this fall adjacent to the existing 15,000 sq foot outdoor Real Reef™ live rock farm. Our goal is to provide the Reef and Marine fish Aquarium Hobby with a 100% farm raised coral and live rock produced in America with zero environmental impact to the World’s coral reefs.


Real Reef™ is a made of 100% natural marine aquarium friendly ingredients. Its components are made of the same building blocks which wild coral and living reef rock are composed of. The ingredients are not taken from the ocean and as a result there is zero environmental impact to the world’s coral reefs or marine habitat. Our product is also grown here in the U.S. in closed systems within green houses, which also avoids additional environmental impact to the ocean environment via mariculture or ocean farming. Real Reef™ is made through a proprietary process of over 15 steps which we have filed method and utility patents on.

The end result is a 100% natural eco friendly Live Rock alternative for the consumer, made and grown in the U.S.A product that consistently looks better than any of its wild or ocean cultured counterparts. It is a manufactured farmed product which offers consistent production, quality and distribution for the retailer. Every piece is beautiful and pest free. Our rock doesn’t have the issues of wild or ocean farmed rock, such as; parasites, nuisance algae, bristleworms, crabs, aiptasia, flatworms, dying sponge, anaerobic dead spots, hydrogen sulfide, ammonia, and other undesirables on wild or ocean farmed rock.

Real Reef™ is a product that offers the hobbyist a user friendly product with the basic building blocks to start a modern Reef or Fish only aquarium. A Calcium Carbonate based eco-friendly rock seeded with beneficial nitrifying bacteria, micro algae and coraline algae with no pests or nuisance algae. It offers great buffer ability and alkalinity, not to mention hundreds of trace elements. It’s a product that truly allows the hobbyist to have an increased chance of success. It keeps the hobby easy and keeps the consumer in the hobby!

The best part is it has great point of sale as we add a non-toxic water based pigment to the rock, so it always looks beautiful and purple, dead or alive. So rather than having bleached white rock in a store, you can have rock that always looks purple and it is color that sells! It also allows the consumer to have some instant gratification of some nice purple live rock whilst setting up their new aquarium. In essence it looks good during the cycle and even better as the hobbyist reef matures in time. It not only looks great in a reef aquarium but as nice in a fish only aquarium. It can be sold to both the marine fish and reef customer broadening a retailers market.

We also offer two new product lines as well. We sell a Real Reef Shelf Rock, Real Reef Nano Rock for small aquariums to compliment our standard Real Reef Rock. We have excellent Fed-EX rates and can ship directly to any location nationwide. We are also working on a “Tonga Branch” rock which will be available to retail stores this fall.